A Journey Through Innovation and Networking
A comprehensive trade calendar curated for international producers, high-calibre beverage buyers, master sommeliers, and hospitality procurement directors across two immersive days in Dubai.
Welcome Reception & Morning Coffee
Delegate badge collection, morning espresso, and initial trade hall orientation.
Official Opening Ceremony
Inaugural address by regional trade authorities and international wine federation leaders.
Keynote: The Future of Wine in the Middle East & Asia
Macroeconomic trade data, shifting consumer demographics, and luxury import projections.
Networking Break
Informal buyer-producer networking in the Central Tasting Pavilion.
Panel: Premiumisation & Innovation in Beverage Brands
Industry pioneers discuss ultra-premium positioning, heritage storytelling, and modern packaging.
Trade Luncheon
Curated culinary pairings hosted in the VIP Buyer Lounge.
Live Demonstrations & Grand Tastings
Master sommelier demonstrations featuring rare vintages and craft spirit flights.
Executive B2B Networking Lounge
Pre-booked commercial sessions connecting global wineries directly with licensed regional distributors.
Morning Coffee & Trade Hall Reopening
Informal trade salon and day two orientation.
Seminar: Modern Marketing for Heritage Wine Brands
Navigating luxury digital storytelling, collector clubs, and private-client sales.
Mid-Morning Networking Break
Espresso and informal tasting in the Discovery Lounge.
Case Study: Penetrating the Middle East Hospitality Sector
Practical logistics, licensing pathways, and luxury hotel group procurement frameworks.
Networking Luncheon
Informal trade dining and bilateral commercial negotiations.
Tech Panel: Supply Chain Transparency & Direct Verification
Combating counterfeit vintages with digital provenance, smart sensors, and climate-controlled shipping.
Afternoon Tasting Break
Final tasting flights across regional appellation pavilions.
Closing Symposium: Global Beverage Outlook 2030
Synthesising global trade patterns, tariff developments, and emerging export corridors.
Concluding Ceremony & Excellence Recognitions
Celebration of outstanding exhibitors and closing remarks for Dubai Vinexpo 2027.
Sponsors & partners
Partners & sponsors
Brands on the Road 2027 and participating brands supporting the first Dubai Vinexpo, 18 – 19 November 2027.
Global trade alliances
Brands on the Road 2027
Leading beverage consortiums, international trade associations, and media institutions actively collaborating with Dubai Vinexpo 2027.
Commercial packages
Partnership opportunities
Tailored sponsorship packages designed to elevate your brand presence among regional distributors, hospitality leaders, and international buyers.
Session & stage sponsorship
Attach your brand to keynotes, panels and masterclasses
- Prominent branding on stage backdrops, podiums, and plenary digital displays
- Opportunity to introduce keynote speakers or moderate featured panel discussions
- Inclusion in official stage recording distributions and session recaps
Lounge & hospitality
Host the VIP buyer lounge, tasting pavilion or networking breaks
- Exclusive naming and pouring rights across accredited VIP buyer lounges
- Dedicated glassware, service staff attire, and branded tasting tables
- Curated private networking sessions with verified procurement delegations
Digital & print visibility
Event website, programme, signage and press materials
- Premium placement across the official event guide, hall map, and mobile platform
- High-impact digital signage located at main concourses and registration portals
- Featured logo presence in international trade announcements and press packs
Media partner
Press and trade-media partners receive accreditation and access to the media pavilion
- Accredited press passes with priority access to the official media centre
- Exclusive interview opportunities with international estate principals and buyers
- Distribution of accredited publication issues across visitor registration lobbies
Market impact
Why partner with Dubai Vinexpo
Dubai is the undisputed commercial crossroads of the Middle East, South Asia, and North Africa. Partnering positions your organization at the epicentre of premier beverage trade.
Engage decision-makers across hospitality, retail, and regional trade.
Connect directly with licensed regional buyers actively expanding portfolios.
Secure dedicated one-on-one trade introductions throughout the two days.
Gain international exposure across emerging and established beverage markets.
Join us in Dubai
Two days of tastings, talks and B2B meetings.